Our story

Why Journey

I believe in the power of self presentation. So I created a perfume brand.

My perfume brand is an embodiment of my principle, and I want to bring it to life. The power of self presentation is real, and my mission is for everyone to be on self presentation.

My brand is more than just selling oil in glass bottles, it embodies a journey. Everyone has a journey, enjoy it. Look and feel good through it.

This is my journey.

What is Journey?

I believe everyone should have an aura, so I named my perfumes after places that people feel mostly represents them, and reflects their journey. So they feel that it’s theirs, and that they own it. Because they do.

How Journey was created?

I ensured the perfumes are made with high grade oils and materials by known and excellent perfumists in order to solidly deliver the mission.

To impact more people, within a year, we aim to have 10- 12 scents as options for people to choose their self presentation. To make sure we accommodate more people into choosing something that reflects them.

To further create offerings for people to curate their unique self presentation, I aim to include a different range of products. Hair mist, fragrance oil and solid perfumes are additional options I hope people can find comfort in curating their self presentation.

My strategy for maintaining a lasting relationship with people is being authentic to the cause that people believe in/relate to. By ensuring that I create offerings that people feel it embodies them to be comfortable in presenting themselves for more people to join the movement.

Ahmed